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Shaping Dynamic Confident Resilient Informed Balanced Visionary Founders

Partner with Foundery to go from pre-launch to a thriving scalable enterprise

What We Do at Foundery

At Foundery, we specialize in guiding and coaching founders and business owners from the early stages of launching their businesses to successfully transitioning into multi-site operations or even international expansions. What sets us apart is that every consultant and coach on our team is also a founder or business owner. We bring real-world practical experience to the table, offering insights and strategies that are grounded in reality.

How We Can Help

Start-Ups and New Businesses

You're still new at this, and could do with a few tips. Whether you need a sense-check for a business idea, or some guidance to get over a roadblock, Foundery has the support you need for your fledgeling enterprise.

Existing Businesses

You've been doing this for awhile, and are feeling bit stuck. If you need help troubleshooting your operations, or maybe it's time for a bit of a refresh, Foundery can provide the insight and the solution to common business challenges.

Growth and Transformation

You've made it, and are ready for more. Whether it's moving to the next stage of growth through franchising, or transforming the business model to take on new markets, Foundery has the expertise and connections to get you there.

Coaching

You're doing fine, but wouldn't mind a bit of company and guidance. Foundery's coaching model puts a fellow founder at your disposal, backed by a panel of subject matter experts, ensuring that you have access to the specific help that you need.

The Foundery Team

At Foundery, each member of your team is not just a consultant or coach but a seasoned founder or business owner. We understand the challenges and triumphs of entrepreneurship because we’ve been there ourselves. Our diverse backgrounds and real-world experiences enable us to offer insightful, practical advice.

Jin Goh

Managing Consultant

Jin is a founder and business owner in the B2B services, technology, and F&B sectors, with additional experience in R&D, consulting, manufacturing, logistics, publishing, event management, financial services, and the public sector.
Ask him about Strategy, Branding, Financial Analysis, Team Building, Business Development, Franchising, Startups, and Process Optimisation.

"We were fortunate to have Jin lead Pro Dog Training’s franchise development project. It was a large and comprehensive process, made easy thanks to Jin’s ability to communicate and coordinate multiple tasks at any given time. Our business model is multi-layered, which had some complexities in developing a streamlined system for potential franchisees. Jin made easy work of these challenges, finding solutions, and developing a franchise model that is highly desirable and saleable. We’d love to work with Jin again on future projects."
— Dave Mckelson, Founder, ProDog Training

Kate Saw

Managing Consultant

Kate was a business owner in the F&B space and has comprehensive experience in FMCG manufacturing and supply chain, BPO Operations, Public Relations, and Accommodation and F&B operations, optimisation and technology.

Harry Proskefalas

Managing Consultant

Harry is an owner and founder with over 25 years of experience in franchise management, business operations, and running his own businesses. His unique background spans roles as a mulit-site business owner, franchisee, franchisor, senior executive, and director, giving him a 360-degree view of the industry.

Harry excels in strategic growth, operational efficiency, and financial modelling, making him an essential partner for businesses at any stage. His work across industries, including retail, hospitality, and government, showcases his versatility and commitment to client success. Connect with Harry for insights on Franchising, Strategy, Operations, and Business Development.

Ken Chong

Subject Matter Expert

Ken has worked in strategy consulting in corporate and start ups, with a focus on F&B, cybersecurity and retail. He is also a founder in agriculture and tourism.
Ask him about Operation Management, Operation Growth Strategy, and Process Optimisation.

The Foundery Method

  • Education & Knowledge
    • We believe in empowering you with the knowledge and insights needed to make informed decisions.
  • Practicality First
    • Our strategies are grounded in real-world practicality, giving you something actionable and effective.
  • Leveraging Uniqueness
    • We avoid the limitations of standard expectations, and celebrate and learn from each person’s uniqueness.
  • Team Building
    • A founder’s journey can be a lonely one, so we help build a team of supporters and guides around you.

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